SoFi

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When has your gut steered you right in business (or life)? Share your stories below!

0:45

The SoFi HiFi Saloon was buckiin’, buckiin’, buckiin’ at our Act II pre party! 🐎🤠

0:24

While most people shy away from talking about their mistakes, Emma Grede embraces them! ✨

54:01

Communicating Finance and Strategy with Confidence with Liz Thomas

0:29

Introducing the newest member of #TeamSoFi, Kelsea Ballerini 🤠

39:35

Emma Grede on Asking For What You Want (And Getting It) | Richer Lives by SoFi

0:07

Anyone know who these boots belong to? 👀

1:00

What would you do for a plussed up concert experience?

0:39

Thanks for joining us on the SoFi Money Mic, Drew!

0:36

Not all investments are glamorous—and that’s okay. 💸

1:00

Are you the smartest bee in the hive?

0:36

Emma’s fav accessory? Her bank account. Tag a friend who needs to hear this!

0:54

Being a fan can really add up!

0:57

We caught up with Ariana Madix to talk about big splurges and her money mindset.

1:00

Do you have more faith in your jump shot, or knowledge about basketball and banking?

1:00

This ain’t traditional banking, ain’t no branches.

1:00

We played a little 1-on-1 with creators at Cosm LA during the SoFi NBA Play-in Tournament.

0:51

Share this with someone who needs to hear they can do it, too ♥️

27:48

Emma Hernan on Real Estate, Riches, and Reality TV | Richer Lives by SoFi

1:00

The bees are on their way back to SoFi Stadium!

0:41

What’s a job experience you’re grateful for? Share your stories below!

0:45

We brought the hype of the SoFi NBA Play-in Tournament to Los Angeles. Here’s a look the action 🏀

1:01

So many ambitions…it’s hard to choose just one!

0:35

What helps you overcome self-doubt? Drop your tips in the comments!

27:35

SoFi Presents: Making Sense of Market Volatility

0:59

If you were put on the spot, would you pick your hoop dreams or money? 🏀

0:27

Listen to the full episode on our channel!

51:17

Ambitious Leadership with Anthony Noto

1:00

The SoFi NBA Play-in Tournament is here and we want the world know in the biggest way possible!! 🤩🏀

SoFi Live Stream

0:20

Would you do the same? 👀 Let us know in the comments!

27:37

La La Anthony on Hustle, Knowing Your Worth, and Being “Rich” | Richer Lives by SoFi

1:00

We challenged people to see what they valued more—hoop dreams or money. Comment your picks below. ⬇️

1:30

Saving for retirement sound overwhelming? Vivian Tu breaks down how to start with SoFi 💸🩵

0:47

Morning routine 💪 With so many free financial insights at your fingertips, why waste time sleeping?

0:31

SoFi is giving away BANK for bank shots made when you sign up for SoFi Plus by 4/30/25!

1:00

We put a couple up against each other to see who was in the zone! 🏀

1:00

New Season, New Stories, and New Lessons in Richness | Richer Lives by SoFi

1:00

When it comes to your finances, it pays to be in the zone! 🏀💸

1:01

We wrote our own little ditty to celebrate being the *first-ever* presenting sponsor for CMA Fest 🤠

0:49

You might be good at reading the green, but how are you at reading YOUR green? 💸⛳️

1:00

Let SoFi be your caddy for your finances!

0:29

“Even the experts make mistakes. It’s just whether or not you learn from them.” 💸

0:03

Who will take home the inaugural SoFi Cup and $9 million?

0:58

Plus up your game with Cam Brink and SoFi Plus

0:06

Next-gen golf 🤝 next-gen finance

0:47

Is your outie fiscally responsible?

1:07

In today’s world, it’s way too easy to compare your finances to what you see online. 👀

45:33

Preparing for Tax Season and Beyond with Brian Walsh, “Dr. Money”

1:00

You don’t have to feel "blind" in matters of money.

58:17

Empowerment through Financial Literacy with Courtney Pettway and Ashley Leftwich

0:51

Send this video to your most penny-loving friend to spread the word!

0:51

These golfers know their way around the course, and their finances.

0:35

What’s the best piece of advice you’ve ever received? Share your favorites in the comments!

0:39

What do you consider to be “good money”? Comment your thoughts below.

0:38

The first step to financial well-being? It’s not about the numbers, it’s about YOU! 💪

0:30

How are you planning for your financial future? Let us know in the comments!

0:29

What mantras do you live by? Drop them in the comments (even the emo ones!)

1:25

Here are three ways to manage the people you love who may be bad for your budget.

0:24

What’s the best opportunity you’ve ever taken advantage of? Drop your story in the comments!

23:08

How Cameron Brink Turned Hoops Into Hustle | Richer Lives by SoFi

1:00

Who’s your team?? 👀⛳️

1:01

We just teed up the launch of the new SoFi Plus with Wyndham Clark.

1:01

We asked Justin Herbert to help us cook up something special for the launch of the new SoFi Plus.

0:54

Unbox the new SoFi Plus—America’s most rewarding financial membership, all in one app.

0:39

Introducing the all-new SoFi Plus—America’s most rewarding financial membership, all in one app.

0:50

The all-new SoFi Plus is here!

0:50

The new SoFi Plus is here. 🎉 Unlock $1,000+ in value from banking, borrowing, investing, and more.

0:58

The all-in-one SoFi app has the whole roster! What’s your favorite player… er, feature?

0:59

Whether the markets rise or…dip, SoFi is here to help you make sense of your personal finances.

0:37

Do you and your partner budget together? Tell us about it below!

0:24

Make sure to follow for more moments from Sazan’s episode of Richer Lives!

0:24

Who knew Vivian Tu AKA Your Rich BFF was such an encyclopedia of rap lyrics?!

53:13

Investing with Emotional Intelligence with Brian Portnoy

0:47

Have you ever felt called to make a scary career decision like Sazan?

26:59

Sazan Hendrix is the Queen of the Career Pivot—and Monetizing Her Moves l Richer Lives by SoFi

0:59

How’d you do? Let us know in the comments! You never know what might happen 😎

0:22

For Tony Hawk, working on Pro Skater was all about making a game skaters would love. 🤩

0:59

How do consumers enter the luxury market??

0:32

There was a time when Tony Hawk didn’t think he had value as a skater anymore?! 😳

0:44

What happens when next-gen golf meets next-gen finance?

0:31

Have you ever taken a risk that paid off big like Tony Hawk?

0:31

SoFi x Wyndham Clark "Big Ambitions"

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Would you stay the course during hard times to continue chasing your dream?

29:28

Tony Hawk is a Master Class in Making a Career Out of Your Passions | Richer Lives by SoFi

0:21

The grind just got real with @tonyhawk joining us on the latest episode of Richer Lives! 😉

0:41

Next-gen golf meets next-gen finance. 🤝

35:55

2025 Outlook Q&A | The Important Part with Liz Thomas

0:11

The next time you’re shooting for the green, ask yourself, “How is YOUR green?” ⛳️💸

0:31

We’re helping Wyndham tee up his ambition to Play Big—to play for something bigger than himself.

0:31

Next-gen golf 🤝 next-gen finance

0:35

No matter who said it first, the truth is the truth: Scared money doesn’t make money!

0:31

Team SoFi Athletes "Shared Values"

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Is the luxury fashion industry recession-proof? 👀

0:55

Would you rather get paid to go to Rams games or pay for a Rams victory?

0:35

Some opportunities you take to earn, others you take to learn. Follow for more!

0:48

How does Cathie Wood stay confident in long-term investing? Two words: research conviction.

0:11

Time for our yearly reminder—it’s never too late to set up a retirement account!

0:30

Want to hear more of Adrienne’s wisdom? Tune in to this week’s episode of Richer Lives!

0:47

The joy of starting a family is priceless, but the road to getting there can have a hefty price.