Mr. Akira Takada, the founder who built the well-known TV and radio shopping program "Japanet Takata" in one generation, came all the way from Nagasaki to take over "Seiichiro Yonekura's Room"! Although he has already retired from the front line, Professor Yonekura is fired up to take on the glamorous aura (?) that shines when the camera is pointed at him! When the conversation started with an episode talk and the introduction of old products, "that high-pitched, nostalgic voice" "What, all together, 29,800 yen! 29,800 yen!!" suddenly made a big comeback! Mr. Takada's voice from his active days echoed through the studio, and all the staff were waiting for it! He was smiling broadly as if to say, "This is it after all~" I almost bought the product again without thinking (lol). The contents of the conversation include the rapid growth of Japanet Takata, which he started at the age of 41, the behind-the-scenes story of his retirement and business succession, and Takada's declaration that he will "live to be 117 years old!" He will look back on half of his life from childhood onwards, and talk about the "now" that he cherishes. Filled with a spirit of service and showing consideration for each and every member of staff, Takada was a truly refreshing and charming person even when he was not on camera.
These are three episodes of videos that we hope you and your family will enjoy this Golden Week! Enjoy!!

■Planning and production: Business Forum Office Co., Ltd.
■Latest event information: www.b-forum.net/
■Recording studio "b.studio": www.bstudio-bf.net/

[Conversation concept]
An unconventional old professor invites famous people from various fields as guests to reveal the hidden efforts, failures, luck, and humanity behind their successes that we don't usually hear about! In this era of stagnation, we will deliver power, energy, and courage to those who will carry the future of Japan, saying "This world isn't so bad after all!"

~ POWER TO THE PEOPLE ♪

■Guest profile:
Founder of Japanet Takata Co., Ltd.
CEO of A and Live Co., Ltd.
Akira Takada

Born in Hirado City, Nagasaki Prefecture in 1948. After graduating from Osaka University of Economics in 1971, he got a job at a machine manufacturer and experienced overseas posting as an interpreter. In 1974, he returned to Hirado and joined Camera no Takata, which was run by his father. He started out by taking tourist photos and selling them, and worked hard to expand the business. In 1986, he separated and established Takata Co., Ltd. In 1990, he started shopping on the radio, expanding his network nationwide, and in 1994, he entered the TV shopping business and began full-scale mail order sales. He continued to develop media strategies such as newspaper inserts, CS broadcasting, the Internet, and mobile sites, and in 1999, he changed his name to Japanet Takata Co., Ltd. In 2012, he opened an office and a TV studio in Tokyo as a new base.

In January 2015, he retired as representative of Japanet Takata Co., Ltd., and at the same time established A and Live Co., Ltd.

In April 2017, he became the president and representative director of the professional soccer club V-Varen Nagasaki, which was in a management crisis, and in the same year, the club was promoted to J1. He set the course for the club's reconstruction and retired in January 2020.
Origin of the company name "A and Live Co., Ltd.": From the desire to make the world a place where people can live vividly in the present

◆Book information
"Let's start by communicating" (Toyo Keizai Shinposha) by Takada Akira (author)
"The Man Who Spent 90 Seconds" (Nihon Keizai Shimbun Publishing) by Takada Akira and Kinouchi Toshihisa (authors)
"The Power to Entrust" (SB Shinsho) by Arata Masamune and Takada Akira (authors)
"Reading Zeami with Takada Akira" (Nikkei BP) by Takada Akira (author) and Masuda Shozo (supervisor)

■Yonekura Seiichiro profile:
Currently Dean of the Graduate School of Business Administration at Hiroshima Prefectural University, Professor Emeritus at Digital Hollywood University Graduate School, Professor Emeritus at Hitotsubashi University, President of Creative Response Social Innovation School, Professor Emeritus at Kyoto Tachibana University, Editor-in-Chief of Hitotsubashi Business Review. Career history: Assistant, full-time lecturer, assistant professor, Hitotsubashi University Innovation Research Center (1982-2017), Professor, Hosei University Graduate School of Innovation Management (2017-2024). Outside of school, he served as Director of Sony's Strategy Office and Director of the Center for Japanese Studies at the University of Pretoria. He is currently Chairman of the Japan Facility Management Association, Outside Director of Education and Exploration Co., Ltd., and Outside Director of Infronia Holdings Co., Ltd. He serves as an advisor to the NPO e-Education, an advisor to the NPO Cross Fields, and a director of the NPO Teachers Initiative. He also serves as an advisor t...